We Love Small Businesses!

We know how to help you communicate with your clients, customers and prospects, with beautifully designed websites, reliable and trackable email marketing, and social media

laura@inventivemanagement.co.uk or 0131 228 5824

Measurable, Effective and Responsible Email marketing

Features and services we provide ↓

It's simple: email marketing is one of the most powerful communication channels businesses can use to increase sales and profits

Know, Like & Trust

The point of email marketing is to give your clients, prospects and leads the opportunity to get to KNOW you and your business better. By using email marketing and branded templates with good information, your customers, clients and prospects will begin to enter into a dialogue with you.

Email marketing is a very powerful way to get people to LIKE you more. Using a friendly, conversational tone, sending tips, tricks and useful information about your industry or field - and not just telling them how your company solves their problems - will help you build a relationship, because you'll be liked.

TRUST is built over time, through consistency, following through on promises, and great experiences for your customers. Email marketing is your opportunity to shine. If you use it to tell your subscribers why they should trust you, give concrete examples of good experiences, and honest explanations of problems you've had and how you overcame them; then you'll become trusted.

And every time you send out a newsletter with the same consistent, informative, helpful content and tone, that trust will grow.

Why email marketing works

It's cost effective

It does cost to get original, unique designs for your templates, but it's still only a fraction of the cost of direct mail. In three words: no printing costs!

It's measurable

More than any other form of marketing, email can provide actionable data within the reporting functions. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

It's relevant

Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It's immediate

Instead of waiting for a subscriber to visit your site you can get your message to them when it counts. Most of your recipients will see your message in the first 24-48 hours.

Screenshot of Inventive Management Email Campaign login

Features and services

Sign-up form

We put a form on your website allowing people to sign up for the email newsletters. We can discuss with you where this is going to go, whether it should appear on every page and what kind of data you want to gather.

Newsletter template design

We design templates that are tested for compatibility across the great majority of email clients, e.g. Outlook, Yahoo Mail, Hotmail, Gmail, etc.

Private admin area

Your own private section at mail.inventivemanagement .com, where you can access your subscriber lists and monitor the success of your campaigns.

Control

Choose what level of control you have over your campaigns. If you want, we can do everything for you, or you can manage things yourself.

Import and export

Easily get your subscriber lists into and out of the system at any time.

Avoid getting classified as junk

Testing, whitelisting and feedback loops to ensure that your newsletters get through to your subscribers' inboxes, not to their junk folders.

Subscribe & unsubscribe

Every time you send a campaign, some people are likely to want to get off the list. There's no point in sending your email to people who aren't interested, and it risks damaging your reputation. Inventive Mail lets people unsubscribe instantly from any email they receive, and your list is updated automatically.

Personalization

Use custom fields to adapt your emails for individual subscribers.

Segmentation

Send focused emails to specific subsets of your full list.

Get in touch so we can get things set up for you »