We Love Small Businesses!
We know how to help you communicate with your clients, customers and prospects, with beautifully designed websites, reliable and trackable email marketing, and social media
laura@inventivemanagement.co.uk or 0131 228 5824
18
Apr 2011
If You’re Not First, You’re Last – The Online Battle to be Number One
In case you are unfamiliar with Will Ferrell’s character Ricky Bobby, in the movie Talladega Nights, and his ever endearing catch phrase “If you’re not first, you’re last”, it is now quickly becoming the motto for our online marketplace. Where once the prime real estate on the high street resulted in the bulging bank balance, it is now the position on search engines results pages where the battle for dominance has continued.
Due to the massive explosion of the web and in particular online shopping, those top positions on Google can … Read on »
02
Feb 2011
There goes the neighbourhood: how the cultural gatekeepers of mass media have lost their mojo
There was once a time, not very long ago, when the power the media held over the common man was as far reaching as the Roman Empire. With a flick of their golden quills, they had the ability to bewitch the masses into packing out cinemas across the country, and the unyielding influence to make novels fly off the shelves and onto every man, woman and child’s bedside table. However, thanks to our very own rebellious leader, the social media revolutionary Che Zuckerberg, we are now able for the first … Read on »
17
Jan 2011
Social Media Marketing – it’s simply evolution
Having downloaded the Kindle App for my IPhone the other day I stumbled across Origin of Species, Charles Darwin’s robust description of evolution by natural selection. After devouring the highlights of Mr Darwin’s work on the train from Glasgow to Edinburgh, which I like to think was quite similar to the author’s expedition in South America aboard the H.M.S ‘Beagle’ that inspired his work, albeit with more indigenous Glaswegians, it made me think about just how we humans have evolved over time and especially how the internet has most recently opened … Read on »
11
Nov 2010
Design is Not About Originality
I watched a nice interview on bigthink.com with veteran designer Massimo Vignelli, talking about good and bad design, typography, and his experiences in designing the New York Subway map and other historic designs of his. One thing struck me especially. In describing the explosion of the number of available fonts, he pointed out that designers have become vandals in our society, always seeking to be original instead of properly following the craft of design, which requires a respect for context and history. He is a massively successful designer, yet he retains the principle that use is primary, and … Read on »
Subscribe to our newsletter
Follow us
We have a Facebook page called Edinburgh's Great Small Businesses. If you use Facebook, you can click here and become a fan
We tweet as @smallbizally. You can click here to follow us for news and links
If you're into professional networking, you can click here to connect with us.
You can subscribe to our blog RSS feed by clicking here.
Confused? Find out about social media and why it's important »
Get in touch
Use our contact form to tell us about what kind of service you need »
Or, if you prefer, feel free to call us or e-mail us...
Tel: 0131 228 5824
E-mail: laura@inventivemanagement.co.uk
Skype:
Address
9 Canning Street Lane
Edinburgh
Scotland
EH3 8ER
Follow @smallbizally